The challenge
Bloom Boutique is a two-person independent fashion store with a loyal local following and no marketing team. Posting was sporadic — two posts in a good week, none in a busy one — and every post looked a little different because it was made from scratch under time pressure. Engagement had plateaued and stories were rarely used.
The approach
- Brand kit in ten minutes. Amara uploaded the logo, two brand colours and the shop’s typeface, and set the tone to “warm, playful, never salesy”.
- One brief, every format. Each week she writes three or four one-line briefs (“new linen arrivals, airy and effortless”). Tapost returns square, portrait and story versions of each, with captions and hashtag sets tuned to Instagram and Facebook.
- Batch it. She picks favourites, edits a word or two, and downloads the month’s posts in one sitting.
The results
Within eight weeks Bloom moved from roughly two posts a week to daily posting, with stories every day. Time spent on content dropped by about 80%. Engagement rate rose 42% against the previous quarter, and story replies — which drive most in-store visits — tripled. The feed now reads as one brand, which Amara credits with a noticeable increase in DMs asking about specific pieces.
What’s next
Bloom is testing carousel posts for styling guides, built on the same briefs.