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Brand characters

Your brand, with a face.

Create your brand’s own character once — a realistic AI human, a mascot, or you and your team from photos — and Tapost keeps them recognisable in every post.

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A three-panel promo made with Tapost, with the same woman in each: her beside a Tapost project, an “AI Chat vs Tapost” side-by-side of her, and a “One Brief, Post done in Minutes” closer
How it works

One character. Every post. Always recognisable.

Keeping the same face across posts usually takes a photoshoot or an illustrator on retainer. Stock faces are generic, and most AI image tools draw a different person every time. Tapost keeps one face in every post.

01

Create one

Describe them, build them from your photos, or start from one of the five characters Tapost suggests for your brand.

02

Approve the reference sheet

Pick your favourite of three takes. It becomes a reference sheet you review and approve.

03

Name them in any brief

Write “Siti introduces our new menu” and Tapost attaches Siti to the post automatically.

Create

Four ways to create one

Start from a suggestion, a description, a reference photo or photos of you and your team.

Suggested for you

Tapost designs five starter characters for your brand — three realistic people, a mascot for your industry and a wildcard style — cast to fit your market, audience and language. You’ll find them during onboarding and on the Characters page. Pick one, tweak it, adopt it.

Describe it

Write how they look, their work outfit and the style. Leave the outfit blank and Tapost designs one in your brand colours. Like an art director, it fills in whatever you didn’t specify — face, hair, build, a signature detail — so your character doesn’t come out generic.

Describe from a photo

Upload a reference photo and Tapost writes the description for you. The photo is only read — it’s never used to draw.

Real person

Upload photos of yourself or your staff. Tapost checks the angles and quality, then builds the character from them. You confirm you have the right to use the photos.

Styles

Nine styles, from real to drawn

Pick the look that fits your brand — or describe your own.

  • Real person
    From your photos
  • Realistic AI human
  • Mascot
    Illustrated
  • 3D mascot
  • Chibi / sticker character
  • Cartoon human
  • Anime character
  • Stylized human
    Semi-real
  • Custom style
    Describe your own
Pick and approve

Three takes. Your call.

Choose a take, polish it, then approve the reference sheet before your character goes live.

Tapost’s pick screen, “Pick the Rosery you like”: three takes of a character, the first with its Refine box open

Pick and polish

Tapost draws three takes. To refine one, type the change — “shorter hair”, “add glasses” — and only that changes; the rest of the design stays. Or adjust the description and redraw.

  • Three takes to choose from
  • ✎ Refine changes only what you type
  • Or adjust the description and redraw
A character reference sheet: a close-up of the face, then front, three-quarter and side views in a navy suit

Approve the reference sheet

The take you choose becomes a reference sheet that shows the character from several angles. You review and approve it before the character goes live.

  • The character from several angles
  • Approved by you before it goes live
In your posts

Name them in a brief. They’re in the post.

Characters work across single posts, carousels, posters and infographics — and when you ask for changes to an image.

Millie’s character page in Tapost: a note that naming her in a brief attaches her to the post automatically, above fields for her name and nicknames

Name them in any brief

Mention a character in the brief and Tapost attaches them automatically.

“Siti introduces our new menu”

“Our mascot celebrates Raya”

Nicknames and other-language names work too, so an English, Malay or Chinese brief finds the same character.

  • Benny / Ben
  • Siti / Kak Siti
  • 小美 / 美美
A Tapost project with Chloe Lim set as its character, cast per scene, above three carousel slides featuring her

Or pick them in the Character picker

Prefer to choose? Pick who appears in the project’s Character picker — no need to mention them in the brief. The project then shows who’s cast, scene by scene.

Every format

Single posts, carousels, posters and infographics — and when you ask for changes to an image.

Only on the right slides

In a carousel, a character appears on the slides whose scene includes them. They aren’t stamped on every slide.

Dressed for the scene

People wear their work outfit by default and change when the story calls for it — a festive outfit, a beach day. A mascot keeps its signature look.

Captions that know who’s there

Each platform’s captions are written knowing who is in the picture.

Up to three in a post

Put more than one character in the same post — the owner with the mascot, for example.

Cast without asking

Tapost can also put your character into posts on its own, without you naming or picking them.

Who it’s for

For brands that want a familiar face

F&B brands with a mascot

Your mascot in the menu launch, the festive promo and the weekly special — recognisable every time.

Clinics and service businesses

A friendly spokesperson in every post, instead of a different stock face each time.

Owner-led businesses

Be in your own posts without a weekly photoshoot. Build your character from your photos once, then name yourself in the brief.

Agencies running several brands

Give each client brand its own characters, and keep every one of them recognisable from post to post.

Questions about characters

Will my character look exactly the same in every post?+
Recognisably the same — consistent from post to post, though not pixel-identical. People wear their work outfit by default and change when the story calls for it, like a festive outfit or a beach day. A mascot keeps its signature look.
Can I turn myself or my staff into a character?+
Yes. Choose Real person and upload photos of yourself or your staff. Tapost checks the angles and quality and builds the character from them. You confirm you have the right to use the photos.
What happens to a reference photo I upload?+
With Describe from a photo, Tapost only reads the photo to write the character’s description for you. It’s never used to draw.
Do I have to name the character in every brief?+
No. You can name them in the brief — nicknames and other-language names work — or pick them in the project’s Character picker. Tapost can also put your character into posts on its own, without them being named or picked.
How many characters can appear in one post?+
Up to three — the owner with the mascot, for example.
Which kinds of posts can characters appear in?+
Single posts, carousels, posters and infographics, and when you ask for changes to an image. In a carousel, a character appears on the slides whose scene includes them rather than on every slide. Each platform’s captions are written knowing who is in the picture.

Give your brand a face.

Sign up free, or book a 20-minute demo and see Characters on your own brand.

Sign up freeBook a demo