Everything you need to go from idea to published post.
One tool for writing, designing and shipping social content — built around your brand.
Brief. Generate. Approve. Publish.
Brief it
Write what you want to say in a sentence or two. Choose the platforms, a tone preset and (optionally) a goal — awareness, sales, hiring.
- Any language, any length
- Save briefs as reusable templates
- Paste a URL or product to brief from
Generate
Tapost drafts captions and hashtags per platform and lays out the visual from your brand kit — logo, colours, fonts and imagery.
- All formats in one pass
- Three variants to choose from
- Under five minutes end to end
Approve it
Review the draft in your group or the web app, comment, regenerate anything you don’t like — then approve it.
- Approve in Telegram or on the web
- Download images + caption text
- Regenerate one element, not the whole post
Auto-post it
Open the approved post, tick your connected accounts and post it now or schedule it. Each platform gets its own caption and image size.
- Facebook Pages, Instagram, TikTok and Threads
- Post now, or schedule in your own time zone
- Xiaohongshu: Manual Posting, images and caption ready
Every feature, in detail
Telegram workspace
Create a Telegram group per brand or client and Tapost joins it. Every project gets its own thread, so the team is alerted the moment a draft lands — review it, comment, approve or regenerate without leaving the chat. Each morning the group gets a Morning Brew: a ready-to-run idea for the day.
- A group per brand or client, a thread per project
- Review, comment and approve in the chat
- /idea brainstorms from your Idea Bank
- Morning Brew — a daily post idea, ready to generate
Brand kit
Logos, palette, fonts, tone of voice and banned words — set once, enforced everywhere. Owners can lock kits so teams can’t drift.
- Multiple kits per workspace
- Locked vs editable elements
- Import from an existing website or file
Brand characters
Create your brand’s own character once — a realistic AI human, a mascot, or you and your team from photos — and Tapost keeps them recognisable in every post. Name them in a brief and they’re in the picture.
- Nine styles, from real person to mascot
- Up to three characters in one post
- Single posts, carousels, posters and infographics
Multi-format generation
One brief becomes square, portrait, story, landscape and carousel versions — with safe zones respected per network.
- Instagram, TikTok, Facebook, Xiaohongshu, Threads, X, LinkedIn
- Carousels up to 10 slides
- Automatic cropping and reflow
Smart captions & hashtags
Hooks, body copy and calls to action tuned to each platform, plus hashtag sets by niche. Regenerate a single line without touching the rest.
- Tone presets & custom voice
- Character limits per network
- Emoji on/off, language options
Visual engine
Layouts, AI imagery and your own photo library, composed to your brand kit. No templates to fight.
- Brand-aware layouts
- AI or stock imagery, or your photos
- Auto contrast & legibility checks
Editor
Tweak text, swap images, adjust layout — or regenerate one element only. Changes can apply to every format at once.
- Layer-based editing
- Apply to all formats
- Version history
Auto-post
Approve a post and Tapost publishes it to your Facebook Page, Instagram, TikTok and Threads — right away or at the time you schedule. No downloading and re-uploading.
- Connect each account once, on the platform’s own sign-in
- Its own caption and image size on every platform
- Posted ✓ with a View post link — or the platform’s reason if it refuses
Enterprise-ready from day one
Built for teams that answer to compliance, IT and brand.
Roles, permissions & audit trail
Owner, editor, reviewer and client-viewer roles. Every action logged.
SSO & provisioning
SAML single sign-on and directory provisioning on Enterprise plans.
Your data stays yours
Brand assets and posts are never used to train models for other customers. Encrypted at rest and in transit.
Tapost vs. the alternatives
| Feature | Tapost | Design tool + templates | Generic AI chatbot |
|---|---|---|---|
| Time per post | < 5 min | 20–40 min | 5–10 min + design |
| On-brand by default | ✓ enforced | Manual | ✗ |
| Recognisable character in every post | ✓ | Photoshoot or illustrator | Varies per image |
| All platform formats | ✓ one pass | Manual resize | ✗ |
| Captions + hashtags per network | ✓ | ✗ | Generic |
| Team approvals | ✓ | Partial | ✗ |
| Export-ready bundles | ✓ | Partial | ✗ |
See it on your own brand.
Sign up free and generate your first posts in minutes — or book a 20-minute demo.